Term Paper on Fm Radio of Bangladesh

This report is based on the survey on the opinion about FM revolution in Bangladesh. As our course requirement was to prepare a term paper based on survey so we have selected FM industry as our project area. FM industry has taken a different look in our country now-a-days with the launch of three private FM stations. So the recent craze or popularity of FM stations is a very contemporary issue and can be referred as FM revolution. Therefore, we decided to conduct a survey to find out which is the most popular FM station and why?As Radio Today, Radio Foorti and Radio Amar are mostly listened so all of our questions for survey were asked regarding these three private FM stations. We surveyed 25 people aged from 15 to 27. Our questions were set in a manner so that we can find out which is the most popular FM station among Radio Today, Radio Foorti and Radio Amar and reason behind its popularity. We believe studying the popularity issues of FM stations would give us a comprehensive under standing of the current communication pattern in the media and it will expand our learning of this course of Business Communication.We have divided the objective of this report into two parts. One is general and the other is more specific. These objectives are stated below: General Objectives General objective of this report is to conduct a survey to find out which is the most popular FM station and why. To meet this goal we conduct a survey on 25 people aged from 15 to 27. According to the result of the survey we have developed this report. During our survey we aimed to understand some specific criteria which can be regarded as our specific objective. These are as follows: Specific ObjectivesTo find out the most popular FM station and reason behind its popularity we specified our questioner to the criteria as follows: Rating of popularity Major criteria for popularity General complains of listeners Suggestions We have collected our data from both primary source and secondary source . We have mostly used our textbooks and the Internet as the vehicle of the secondary source. In addition for our primary source of information we have conducted a survey on 25 people aged from 15 to 27. Then we have studied the gathered data and find the actual information of our project.We also use some graphs and tables to represent data in a grouped manner. We believe that the future scope of this report can be of very wide range. As FM industry has proved to be a promising sector in media of Bangladesh so knowledge of popularity trends of this sector is very helpful regarding to conduct future research. Our report also provides a clear and specific idea of the current program features of FM stations, complains and suggestions of listeners. So for developing a popular FM station this report can provide innovative ideas and suggestions after further research.We acknowledge that our report is not a comprehensive representation of all the information regarding FM industry. These dis crepancies are primarily due to the fact that our aim was to conduct a report which is very short and precise. So we only put focus on our specific objectives. As a result we put emphasis on recently launched three private FM stations. As our sample size of the survey was also very few so it is natural that we have able to cover a very precise and specific area regarding this report.Regardless, we have furnished the report to the best of our ability and we are willing to change any part of our report in light of new and credible information. Chapter Two Recent times have seen an upsurge in FM industry in Bangladesh. Specially Private sector FM (frequency modulation) band radio channels are becoming popular with the people in and around the Dhaka city, mainly to the students and young generation, for their differences in the presentation style and variation in news and other programs.Apart from the in-house listeners, many of the youngsters, who were used to carry MP3 players, now li sten to music and news on the FM radio-enabled mobile phone sets. A List of Bangladeshi radio stations is given below: National Bangladesh Betar FM Stations Radio Today FM 88. 0 Radio Foorti FM 89. 6 Radio Amar (Uniwave) FM 101 ABC (coming soon) Radio Metrowave Online Streaming Radio ONIYOM Bengali Live Classic Streaming But among all these stations recently launched three FM band stations— Radio Today, Radio Foorti and Radio Amar— are mostly listened by general people.These stations are currently on air with 100 kilometers radius that covers Dhaka and surrounding 15 districts. Because of the variety of contents, new way of presentation and technical superiority, FM radio is gaining popularly despite the operation of a number of television channels. Radio Today (FM 89. 6); the country’s first 24-hour radio station went on air on September 16. Radio Foorti, the country’s second 24-hour radio station and first entertainment and fun radio, went on air on Sep tember 21. Radio Foorti is purely for entertainment and fun. Radio Amar has been launched recently.Apart from these stations, another privately-owned FM band radio stations — Ayna Broadcasting Corporation— are coming on air soon with a challenge to make radio popular with the people in Dhaka and its adjoining districts. In developed countries, radio is still a very popular medium of entertainment and news and the objective of the authorities of the radio stations is also take radio to that level of entertainment art. In those countries, Radio is still a big part of their lifestyle, and in our country a niche has been carved recently for radio in the hearts of the people.Sakib, a student, said ‘Earlier I would carry a MP3 player. Now I just use my mobile phone set to listen to music and the news updates’. Radio Today simultaneously airs information and entertainment, which the authorities term ‘infotainment’. It covers news and views on politic al events, sports, education, business and commerce while Radio Foorti broadcasts music, talk show, celebrity show, advertisements and live programs of pure entertainment. Out of 2. 3 crore people in 16 districts, FM radio’s target audience include school, college and university students, housewives and executives.Age limit of their target audiences ranges between 16 years and 40 years. Persons aged over 40 years may also be listeners if they are still young in spirit. With the huge response of listeners these private FM stations are planning to be expanded throughout the country. As Radio Today, Radio Foorti and Radio Amar are mostly listened so all of our questions during survey were asked regarding these three private FM stations. We surveyed 25 people aged from 15 to 27. Our questions were set in a manner so that we can find out which is the most popular FM station among Radio Today, Radio Foorti and Radio Amar and why?According to our survey we have gathered some statist ical data and we have analyzed those data graphically and came to some assumption. Findings of our survey will be explained throughout the report. To find out the most popular FM station among the most listened Radio Today, Radio Foorti and Radio Amar we conducted a survey on 25 people aged from 15 to 27. We have prepared a structured questioner in order to get the information easily and quickly. We had in total 8 questions in our questioner which were asked basically to find out some specific criteria.In order to avoid biasness we set two opinion based questions as open questions. After completing survey we gathered some statistical data and we have analyzed those data graphically. Our entire survey can be divided into four parts. This are- These parts are briefly discussed below with necessary graphs and tables: 1st two questions of our survey were asked to judge the popularity of FM stations. We tried to find out the most popular FM station among the most listened Radio Today, Ra dio Foorti and Radio Amar. Our 1st question was- How do you feel about listening to radio?Options: Awesome Good Ok Bad The response to this question is shown below graphically: So from this graph we can understand that 12% of people from our survey said awesome, 60% said well (good), 20% said ok and only 8% said badly as their feelings about listening to radio. 2nd question was- Which station do you like most? Options: Radio Today-89. 6 FM Radio Foorti-88. 0 FM Radio Amar-101. 0 FM The responses to this question are shown below graphically: Among 25 people 7 said that they like Radio Today-89. 6 FM, 14 like Radio Foorti-88. 0 FM and 4 people like Radio Amar-101. FM. So from these two graphs we can easily understand that FM radio is very popular among most of the people and Radio Foorti-88. 0 FM is the most popular FM station among the most listened three private FM station. Radio today is the 2nd most popular FM station according to our survey. To analyze and understand the criteria for popularity of the FM stations we interviewed a several questions during our survey. These questions can be categorized into different topics. These categorical questions are explained graphically below with the responses: FeaturesFM stations use a number of attractive tools for their listeners which can be referred as features. These features include program features, Radio Jockey, songs, information, flexible accessibilities etc. To find out the most popular feature we set the 3rd question in our questioner as- Why do you like your preferred station? Options: Program features Radio Jockey Flexible accessibility Songs Information Among 25 people 8 said that they prefer Program features, 6 people prefer Radio Jockey, 4 people chose songs and 2 people chose information as their main reason behind likings about FM station.Again 5 people listen to their preferable FM station as this media of entertainment and information can be accessed flexibly from mobile, MP3 player and even car . So for them their favorite FM station is preferred because it does not require sitting in front of television or at any fixed place. They can easily tune to their favorite station at home, work or even at roads. These data are shown below graphically: So from this graph we can understand that program feature is the most popular feature among the listeners of FM channels.To find out what type of program is most popular we asked another question during our survey- Which type of program of FM do you like most? Options: Informative Celebrity show & Talk show Request show (SMS sending segment) Quiz contest Among 25 people 2 people like informative show, 11 people like celebrity show & talk show, 7 people like request show and 5 people like quiz contest show most. This information is represented graphically below: So from this graph we can assume that celebrity and talk shows are most popular at FM. Sound QualityAs FM channels are enjoyed through listening so quality of sound is a matte r of consideration for popularity of FM stations. To find out how the listeners are reacting to the sound quality of various stations we asked two questions. These are as follows- Which station’s sound quality seems better to you? Options: Radio Today-98. 6 FM Radio Foorti-88. 0 FM Radio Amar-101. 0 FM Among 25 people 13 people said that sound quality of Radio Today is better, 7 people said sound quality of Radio Foorti is better, 5 people said sound quality of Radio Amar is better.This information is represented graphically below: So from this graph it is clear that sound quality of Radio Today seems comparatively better to the majority. To analyze which is important to listeners in terms of choosing preferable station we asked another question- Which is important to you in terms of choosing your preferable station? Options: Sound Quality Program Features Both From these options 6 persons chose sound quality, 12 persons selected both and 7 people selected program features. T his information is represented below graphically:So from this graph we can easily understand most of the people prefer both sound quality and program features. In order to avoid biasness, in our questioner we have included an open question stated as- Any complain against FM stations? We have received various opinions as answers for this question. 12 people said that advertisement on FM is very boring, 5 people said that there are lack of certain programs such as special program for children and aged people, religious program etc, 8 people complained that there is no access from rural area.These numerical values are represented below graphically: In order to avoid biasness, in our questioner we have included an open question stated as- Any suggestion for FM industry? We have received various opinions as answers for this question. 8 people said that some specific program should be included such as- career info, education tips etc, 12 people said FM should be expanded throughout the co untry and 5 people said that more FM stations should be launched. These numerical values are represented below graphically: Chapter ThreeOn the basis of our survey and analysis conducted in previous chapter we are finally enriched with some valuable findings regarding FM industry. These findings are listed below: FM channels, specially the private FM stations have become popular now-a-days. Majority (92%) of the people whom we have interviewed during our survey feel positive about listening to radio. Among the three recently launched private FM station Radio Foorti is most popular and Radio Today is second most popular FM station according to our survey.Likings about program feature are the most popular reason for preferring individual’s favorite FM station. The second common reason for listening to favorite station is attractive and interesting Radio Jockey. Another important reason for choosing a favorite radio station as a media of entertainment is its flexible accessibili ty. According to our survey among different programs celebrity and talk shows are most popular. The least popular is the informative features. According to our survey we have found that sound quality of Radio Today seems better to the majority.On the other hand most of the people put emphasis both on program features and sound quality. So Radio Foorti becomes the most popular FM station satisfying all these criteria as a result of our survey. The most general complain that we have came across is against boring advertisement on FM. Most of the people have recommended expanding these FM stations throughout the country. On the basis of the general complains and suggestion of listeners that we came across during our survey we would like to recommend a few points to the FM industry as a whole.These recommendations are- Advertisements on FM should be made more interesting as majority of the people (48%) whom we have interviewed have complained against boring advertisement on FM. Some spec ific program, for example- special program for children and aged, religious program, career info, education tips, political talk shows should be introduced on FM to meet the listener’s demand. FM stations should be expanded throughout the country so that it is accessible from anywhere. FM industry has been focused under the lime light recently.Introduction of three private FM stations have created a new craze among young generation specially. This popularity can be referred as FM revolution. Throughout this report we have tried to analyze the statistical data gathered during survey. We aimed to find out which is the most popular FM station and why? The result of our survey is that the most popular FM station is Radio Foorti as it has been able to create a good harmony with the listeners. As our sample size of the survey was vey small so it is natural that this result could be vary while surveying on large number of people.Again the people we have interviewed are aged from 15 to 27. So they mainly represent the young generation. Surveying on different age group may result in different answer. So we acknowledge that due to these limitations stated above there some variation might arise. Regardless we will retract or modify any part of this report or recommendations if that may contradict with any real information. www. radiofoorti. fm (accessed date: 1st April-21st April) www. radiotodaybd. fm (accessed date: 1st April-21st April)

Digital Market Markt

Introduction Traditional Market The definition of the Traditional market is the directly meet customers. It’s based on four P's strategies. There is no intermediator and profit orientation. In traditional marketing the various media can be used for marketing products for example television, radio, print such as newspaper, magazines etc. Traditional markets can be also referred to as markets or marketplaces, is a relative to the supermarket stores, usually in a community will have at least one. There are three parties involving in the marketplace processes, which are basically the manufacturers, the marketing intermediaries and the customers.Manufacturers are the ones converting raw materials into goods and will either sell the goods directly to the customers or the marketing intermediaries whereas marketing intermediaries such as physical distribution firms, resellers, financial intermediaries and marketing services agencies will help the company to promote, sell and distribut e the products to the final buyers. In traditional markets, customers will be able to see, touch and feel the goods and also have a face-to-face contact with the marketers. Also, customers can make a payment by paying cash, using debit card or credit card. Digital MarketThe definition of the Digital market is an electronic market that the use of information and communications technology to present a range of offerings available in a market segment so that the purchaser can compare the prices (and other attributes) of the offerings and make a purchase decision. Digital market is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. Digital market is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use Internet as a core promotional medium, in addition to mobile and traditional TV and radio.In regard to internet marketing, these strategies could include videos, blog s, social networks, banners, online classified, online business listings, affiliate programs, ; articles, internet radio shows, and other options. Digital market involves promoting a product or service through the internet, mobile applications or email campaigns. Digital market is also known as Internet marketing, but their actual processes differ, as digital market is considered more targeted, measurable, and interactive. CONTENT OF TRADITIONAL MARKET Difference between Digital Market and Traditional MarketCompanies locate those products online that are usually bought by the customers. They located most wanted products and design with better qualities. Digital marketing helps customers to integrate the customer’s traffic across different types of marketing channels. It helps to open new and latest leas sources that are producing new models for variety of services. It also helps to give practical perspectives to involve the customers are exact decision making process. You can also develop and implement a wide variety of several models of growth.Digital marketing helps to design accurate models of business and track the ways of development in order to introduce with different opportunities through customer oriented approach or technique. When companies decide to expand their networks across cities or countries, they need to study all traditions and buying habits of customers belonging to that location. After study all traditions or buying habits, they need to design their products. When they design their products, they need to use digital marketing to create awareness about their products or services.Digital marketing helps them to promote their products. Digital marketing is a group of connected devices through internet that always busy to grab the attention of consumers efficiently. Digital marketing has huge innovative techniques or strategies that help companies to expand their products or services. They can make a direct contact with their customers or send messages that motivate customers about their products. Marketing content or messages sent by companies are engage to attract the customers and motivate them about product’s description.When companies launch their products in new place, they need to analyzed and organized clients mix of various channels with cost effective offerings. They need to redesign their content production procedures. Clients can easily find their required products. You should be careful about the social habits of customers when you launch your products. Companies locate those products online that are usually bought by the customers. Companies use different types of organized database that helps them to locate most buying products. They located most wanted products and design with better qualities.In digital marketing, you can use different marketing or social media to launch your products or services. There are many service providers in the markets that help you to find best digital marketing in order to analyze the resources and requirements of small as well as large business organizations. You can use social marketing, email, mobile or different channels to promote your products. It helps to find reliable and comfortable solutions of various issues. Marketers do not use traditional marketing because it is not convenient to grab the attention of customers.Digital marketing is a part of traditional marketing but more innovative that always uses multi channels in order to promote the products or services. Traditional markets are using the ‘reactive strategic posture toward cybermarketing’ to selling their product to their consumers. Reactive strategic posture toward cybermarketing means that the company is focus on their physical distribution such as shop or outlets even though the company has opened online distribution channel. Traditional styles and theirs activities are unchanged and always be mentioned.However, it is not many of companies using this way. Some of them are only focus on their physical distribution and they are not going to open a business at internet. Instance of company only selling their product through their physical distribution is Nadeja cake shop. They are only doing their business using their own physical distribution. Traditional markets are using the regional marketing to advertise their product into their target market. They are focus on smaller size of the customers and try to satisfy their need and want.Besides, they are using their physical distribution to sell their product to their customers. Hence, it is subject to limit the sources of the consumers, and smaller the market share of the product. And they need to distribute many outlets to make their product more convenient for their target customers and increase their profit. When traditional market is used Business transactions only take place at a fixed time, which is normally from 9a. m. to 5p. m. (Monday to Friday), which is the local time. One can only visit the outlets at that particular time in order to purchase the company’s product.When buyers have specific needs, they will go to traditional market to look for their needs. Buyers determine the product offering and sellers determine the customer needs. Besides that, seller also offering goods that may fulfill those buyer needs. Therefore, traditional markets exist. Why traditional market is used Traditional market is used because can build long term relationship with seller or buyer and built on face-to-face interaction so that seller can learn more about potential buyers. , marketers are able to gain more trust aspect from the customers.A lot of people feel more comfortable purchasing products by visiting the physical stores as they are able to have a face-to-face-communication and eye contact with the consumers. Also, customers are able to feel, touch and see the goods before they make a purchase. Secondly, it has a higher durability. Advertising through online me dium carries lots of uncertainties as the company’s website can be deleted, moved anytime and the search engine results change quite often. However, advertising through offline medium last longer as posters, billboards, flyers, banners and more bear longer than those ads on the internet.Thirdly, marketers will be able to get a faster results and response from the customers. If the advertisements are placed at the right place and the messages are address to the right customer, there will be lots of responses from the customers. However for digital markets, it takes time for any real results to happen as a market’s website will not be able to get high ranking from search engine optimization for a day or a month. It might even take up to several years to get responses from the customers. How traditional market is used Traditional markets are using the regional marketing to advertise their product into their target market.They are focus on smaller size of the customers and try to satisfy their need and want. Besides, they are using their physical distribution to sell their product to their customers. Hence, it is subject to limit the sources of the consumers, and smaller the market share of the product. And they need to distribute many outlets to make their product more convenient for their target customers and increase their profit. Traditional markets are using the reactive strategic posture toward cyber marketing to selling their product to their consumers. Reactive strategic posture toward cyber marketing means that the company is focus on heir physical distribution such as shop or outlets even though the company has opened online distribution channel. Besides, traditional markets are using personal selling marketing strategy to promote their product to their customers. They are promoting face to face, persuade consumer to purchase. When digital market is used Digital market is the use of information and communications technology to present a ran ge of offerings available in a market segment so that the purchaser can compare the prices (and other attributes) of the offerings and make a purchase decision.Physical location of a market is in many cases irrelevant to buyers and sellers. Thus, digital market exists. Why digital market is used . This is because to improve economic efficiency by reducing margins between price and costs and speeding up complicated business deals. It may have high possibility to gather more customer information. Firstly, business transactions can be performed anytime and not limited to the fixed time restrictions, such as from 9a. m. to 5p. m. (Monday to Friday). Customers are allowed to purchase a product according to their time zone.For example, Amazon. com allows everyone to purchase their products without restrictions of time, which is for 365 days and 24 hours. Secondly, it helps to create a bounder less world as goods can be globally reached. For instance, an online database of properties in Gr eenland can be accessed not only from Greenland and also anywhere else such as Malaysia, Taiwan, America, Australia and more through the internet. Thirdly, marketers are able to deliver rich messages which contain texts, audios, videos, images and animationssimultaneously to a substantial amount of customers.For instance, Air Asia. com is able to persuadelarge amount of customers to purchase their passenger tickets as they are able to deliver their promotional activities, advertisements and price offer creatively and effectively to the customers. Fourthly, there is a two way communication between the marketers and customers. How digital market is used The exchange of goods and services between the marketers and customers take place through the electronic devices such as internet, ipad, iphone, laptop, phones and more.Digital markets are unconstrained by the shelf space, thus marketers are able to list out a catalogs of what the company is selling, the price they offer, promotions an d more on their own website. Advantages of Traditional Marketing Faster Results Many forms of internet marketing, such as search engine optimization and banner ads, can take several weeks before any real results start to happen. Furthermore, banner ads are reportedly becoming less effective now-a-days and can also take some time to produce sufficient outcome.Traditional marketing however, can produce much faster and more effective results with well-placed ads that are suitable to a particular audience. You can expect a stronger impact in lesser time with traditional marketing. Durability The truth is many websites are deleted, moved, or abandoned all the time and search engine results also change periodically. Advertising offline has no uncertainties in that nature in any way. You can give someone your business card and that same reference can be good 10 or 20 years later.The same bears true for flyers and posters, although handouts have a slightly lower life expectancy than busines s cards. The point is that a business is more durable offline than it is online. Trust Trust is a huge factor of any business, regardless of how it is promoted. Many people are more comfortable with buying products from offline ads than on the internet. The reason is that you get to see the people or company you are interested in buying from and get to know them a little before you actually purchase. More times than not, many online ads and websites don't provide that same trust aspect.The lingering of endless scam sites over the internet just makes that problem even worse. So most certainly, trust is more established in traditional marketing than on the internet. Disadvantages of Traditional market Timing Traditional marketing uses static text or advertising commercials to promote a product. If an ad is placed in the newspaper, it can't change until you place another advertise. For example, if you have a sale on bicycles that you put in the newspaper and then you run out of bicycle s, you may have many unhappy customers.On the other hand, on the Internet you can instantly update your page to let people know your bicycles are â€Å"sold out. † Costs Customer must pay for advertise in newspapers or mailers every time you run a new campaign. Adding new products or sales pages to your website doesn't create additional costs if you already have a person on your team who can update your product information. Traditional marketing companies may charge per delivery area for fliers or mailers. On the Internet, your advertise is accessible to the entire World Wide Web. CustomizationWith traditional market, it is difficult to target a specific customer. Specific market segments can be targeted, but not an individual. For example, advertising may target young women. The advertising may show young people interacting and present interesting copy about a new style of purse. On the Internet, new marketing techniques can track what a viewer has looked at and suggest simi lar products. Pricing Options Traditional marketing can present special sales and pricing. However, it is typically more difficult to offer complex bundle pricing.Most print marketing doesn't have the space to explain all the different pricing variations that may appeal to buyers. An online catalogue may present you with an offer that if customers buy four items from one category, you get a free item from another category. Advantages of Digital Marketing Sending communications to a large number of people, really quickly Theoretically, we assume that some people who see your campaign message are so impressed that they quickly forward it to their friends. These friends also like your message, and send it off to their list of contacts.For example, if you send a message to 20 people, and each person shares the same with 100 others, who share it with 100 more, your internet marketing message has potentially been viewed by 200,000 people. This can be the whole population of a small town. Cost YouTube videos, Facebook posts or Twitter tweets can be created at almost zero cost. This allows you to connect with millions of Internet users, practically for free. Does not require much work Once you create your message, whether a video, photo, post or tweet, you just need to send it out once.If your digital marketing message is good enough, it will spread like wildfire, bringing you a whole host of new customers. Has a long shelf life All messages that you send over the Internet can be viewed by people for years. Sure, there will be times when your message will be more in vogue than others. People sometimes check their email or Facebook accounts after months. Those who find your internet marketing message appealing may forward it to their friends at a later date, giving you a pleasant surprise in the future.As internet marketing messages spread far and wide, it is quite possible for you to reap rich harvests at a later date. Disadvantage of Digital Market Lack of security I nformation of trading could be taped and fallen into the hands of criminals. The security used for payment might not be able to protect the users privacy. Rapid Change The software development tools are still evolving and changing rapidly. Not all digital market users can adapt to these changes. Lack of trust and user resistance Buyers do not trust an unknown faceless seller, paperless transactions, and electronic money.Lack of product contact Lack of touch and feel online. Some buyers like to touch items. Conclusion In conclusion, digital market same important with traditional market and each market have its benefits to society, but also companies. Users can access to digital market from anywhere via network connection, the physical location of digital market is not important to sellers and buyers. Besides, digital market has uniform way of searching and providing information of products and services. Traditional market is more complicated to search product.For my opinion, I had st udy how important is the two markers toward the company. The digital markets and traditional markets are very important to the companies. This is because, it can help the companies selling their products to their final customers to achieve their company goals. Although both markets have difference, they are helping the companies selling their product to their target markets and gain user. By using these two ways effectively, they can bring the company to the greater height and gaining more profit.

Origin of the Cold War Essay

For more than four decades, world politics revolved around the Cold War. The foreign policy of both the United States and Soviet Union was dominated by the Cold War with far reaching social, political, economic and military consequences. The domestic politics and foreign policy of other nations around the world was also shaped by the Cold War. Very few countries escaped its influence. Since the distinctive features of the Cold War era was shaped in the years that immediately followed the Second World War, an analysis of its origin is important in understanding international history in the second half of the twentieth century. There are various conflicting interpretations of the origin of the Cold War. These interpretations are often based in deep philosophical and ideological differences. A great majority of these interpretations were themselves structured by the ongoing Cold War. The end of the Cold War together with the release of important information over the past years has provided an opportunity to reassess its origins. The earlier controversies concerning the responsibility of the Cold War can now be transcended in an attempt to understand what happened and why. New questions concerning the origins of the Cold War can now be asked. In this paper, I will focus on the international system and the events in the United States as recounted by Kissinger. Kissinger analyzes geopolitics and the perception of threat, ideology and social reconstruction, and strategy and technology. He examines how the American perceptions of national security interests were influenced by global distribution of power and deeply ingrained ideological predispositions. He also demonstrates how the need for hegemony helped shape the political conditions of other nations. There are two dominant views concerning the outbreak of the Cold War. The first is the view that the Soviet Union was mainly responsible for the outbreak. This view pictures the Soviet Union as persistently expansionist and being motivated ideologically. According to this perception, the United States authority wanted to get along with the Soviets. However, they realized that accommodation was not possible since the Soviet authorities quested for world domination. The second view is that the policies of the United States were also expansionist and therefore contributed to the beginning of the Cold War. The idea points towards the long history of American expansionism and argues that United States policies were shaped by ideological beliefs and economic interests to a large extent. It is this second idea that I wish to explore in the writing of Kissinger. The American foreign policy until the early into the twentieth century was characterized by isolationist tendency. According to Kissinger (29), the rapidly expanding power of the United States and the gradual collapse of international system that was previously centered in Europe projected the United States into world affairs. There was wide recognition by the United States administrations during this era that America had an important role to play in world affairs. The international balance of power could not be conceived by American leaders without the role of the United States. There was a deep philosophy that underlay this idea; America had an obligation to spread its principles throughout the world (Kissinger 30). The rise of new powers had been vehemently fought by European powers. The United States was however confident that they could resist any challenge. The American foreign policy was crafted on the conviction that the constant wars that were being fought in Europe were consequences of Europe’s cynical methods of statecraft (Kissinger 32). Ingrained in the American thought was the idea that peace depended on the promotion of democratic institutions. America saw it her responsibility to spread this idea. A great majority of American leaders were convinced that the United States had a special responsibility to spread its values in order to foster world peace. American foreign policy was radically transformed by Roosevelt who strongly believed that America was a great power. He also believed that in a world regulated by power, the natural order of things was reflected in the concept of spheres of influence (Kissinger 40). He was committed to engaging America to reestablish the equilibrium. He saw Germany and Russia as posing a threat to United States dominance in Europe and Asia respectively. He particularly saw Russia as holding in her hands the fate of the coming years. It is during this era that the United States begun seeing Russia as a possible threat to her interests. Weakening of Russia thus became a major issue. The United States saw itself as solely responsible for the security of the entire mankind. This perception foreshadowed its containment policy that was later developed after the Second World War. These sentiments obviously rubbed any nation that desired dominance the wrong way, invariably resulting ion conflict. With the Soviet Union having its own philosophy, the result would not have been anything apart from the Cold War. Work Cited Kissinger, Henry. Diplomacy. Simon and Schuster.

Intremodal Transportation Term Paper Example | Topics and Well Written Essays - 1000 words

Intremodal Transportation - Term Paper Example This essay discusses that some people argue that safety and security issues are not the real challenge for intermodal transportation.     They claim that the real challenge is to have an effective partnership between the private and public sectors to deliver quality service and improve the efficiency of the various transportation modes and create a successful linking of these modes.The objection raised regarding the argument presented that safety and security issues are the major concerns in intermodal transportation is valid.   However, it must be realized that without measures that will ensure the safety and security of intermodal transportation, the industry will not continue to prosper and quality service will not be delivered.This essay discusses that some people argue that safety and security issues are not the real challenge for intermodal transportation.     They claim that the real challenge is to have an effective partnership between the private and public sectors to deliver quality service and improve the efficiency of the various transportation modes and create a successful linking of these modes.The objection raised regarding the argument presented that safety and security issues are the major concerns in intermodal transportation is valid.   However, it must be realized that without measures that will ensure the safety and security of intermodal transportation, the industry will not continue to prosper and quality service will not be delivered. In the future, the economy will see an unprecedented growth in intermodal transportation.   Intermodal transportation is highly beneficial to the economy of any country.   But as it becomes more important, the security and safety concerns also become a priority.   The interconnectivity between the different modes of transportation makes its infrastructures and facilities attractive to terrorist attacks and other security threats(Boyd & Caton, 2001).   To address the issue of security, it is expected that there will be more involvement from the government in terms of instituting standardized rules and regulations.   To date, the government has established several legislations and programs which tackle the security and safety issues.   Some of these are the Maritime Transportation Security Act (MTSA), US Customs and Border Protection â€Å"Smart Box† Program, Operation Safe Commerce (OSC) and the Custom-Trade Partnership Against Terrorism (C-TPAT)(Pillai, 2006). The private sector, on the other hand, will continue to discover ways towards the advancement in information technology which will allow for a better, safer and more secure management of the intermodal movements from multiple handlings by numerous groups (Transportation Research Board, 1998).Private companies need to strengthen their partnerships by practicing information sharing and profiling with overseas parties.   In the end, what is essential is that both the government and the private secto r continue to have an effective working collaboration whose objective is to ensure the safety and security of the intermodal transportation sector and the people that they serve.

Law Assignment Example | Topics and Well Written Essays - 3000 words

Law - Assignment Example (Carlill v. Carbolic Smoke Ball Company 1893 1 qb 256). Acceptance is a final and unqualified expression of assent to the terms of an offer [G.H. Treitel, The Law of Contract, 10th edn, p.16]. The Employer, Conventina Motors, has offered Steven to work for them as a parts distribution salesman. And Steven has accepted their employment offer to work for them. This means a proper contract has been established between Conventina Motors and Steven. Consideration: This means something bargained for and received by a promisor from a promisee. The common types of consideration consists of real or personal property, a return promise, some act, or a forbearance. The consideration by Conventina Motors towards Steven may not only include his salary but also other responsibilities like Steven’s mental, health, emotional and/or environmental safety etc. And likewise Steven’s consideration towards the company can be his loyalty, responsibility and promise to follow the rules and regulation binding on him due to the employment contract. Capacity: In contract law, capacity means a persons ability to satisfy the elements required to enter binding contracts. For example, it often requires a person to have reached a minimum age and to have soundness of mind. Conventina Motors is an established company and Steven is an adult. Therefore both fulfill the required capacity rules to enter into a valid contract. Legality: The contract made, must be enforceable by law. Only then, the contract is said to be legally binding. Conventina Motors is an established company having proper employment contracts with its workers, therefore the contract with Steven is legally binding and has certain obligations that needs to be followed by both the parties in the contract. As discussed above, Conventina Motors and Steven have entered into a legal employment contract with each other. The contract includes rules and obligations that

Perfecting a Doctoral Business Problem Statement Assignment

Perfecting a Doctoral Business Problem Statement - Assignment Example Still, IPTV and Satellite TV continue to grow exponentially as Cable TV begins to stagnate. The main problem for Cable TV has been that, while convergent and interactive applications have been used by in the OTT and IPTV environments as the main differentiators to gain competitive advantage, this has been a difficult thing to do in the traditional cable network environment (Carter, 2012). So as not to lag behind with regards to demand from the market for TV services, cable operators like Comcast, therefore, seem to have no option but to integrate interactivity applications to their clients alongside their digital signals (Cooper, 2013). However, even with this knowledge and it being more clear about the kinds of services that cable operators must make available so as to gain increased market share and regain a competitive advantage, the best path for them to attain such an objective is not clear cut. At present, cable operators are being faced with the issue of network upgrading using interactive TV. This form of TV includes social TV, time shift TV, recordings, multi-screen features, enhanced EPG, VOD content, as well as social and internet TV features. Such functionalities can be attained using various approaches for the cable TV networks. For instance, Gershon (2010) posits that cable providers could conduct an upgrade of their DOCSIS data network, which could del iver adequate and effective bandwidth to their clients, allowing for more inclusion of interactive content. In addition, such an upgrade could also enable cable providers to create an FTTx access network that would enable them to regain their competitive advantage over their major competitors (Gershon, 2010). Another approach that Eastman et al (2012) propose for cable networks to improve competitive advantage is the use of DOCSIS data path, which would be

Diet and Nutrition Essay Example | Topics and Well Written Essays - 1500 words

Diet and Nutrition - Essay Example This essay focuses on the role of health policies in Australia and how they are going about working towards achieving a healthier way of life for the community and what measures have been taken with regard to this particular health issue. What are the changes brought about in the general attitudes of the people Is the impact positive, negative or neutral What more can be done to make the system more efficient and universal These are a few questions this essay attempts to answer. The faced pace of life coupled with a sedentary lifestyle has brought along with it a myriad of diseases and health problems which were unknown to humankind a till a century ago. On one hand medical science has emerged victorious in fighting the battle against plague, small pox and to an extent polio as well but on the other hand humankind today has become more susceptible to diseases like diabetes, hypertension, obesity strokes, cancers and AIDS. The prevalence of these ailments is more in developed nations, which is a major cause of concern as they greatly affect a nations health care budget. It is of common knowledge that most of these diseases stem from poor dietary habits, lack of physical exercise although they are confounded by various other hereditary and psycho- social factors. Since it is a very vast area, the intensity and impact of is difficult to assess and control. It thus continues to eat into our society like an invisible malignancy. The National Aboriginal Community Controlled Health Organization states that: 'health is not just the physical well-being of an individual, but the social, emotional, and cultural well-being of the whole community in which each individual is able to achieve their full potential as a human being thereby bringing about the total well-being of their community'1 Keeping this statement in mind we shall discuss the negative impact and repercussions of improper diet and nutrition, which is currently a national health priority with the Australian Health Care System. Today's "yuppie lifestyle" has bred the demand of "instant and readymade". People do not have the time to assess their nutritional requirements and the exhaustive timings in the corporate world leave them with no energy for physical exercise. There is no fixed pattern for meals, meals are skipped many a times and whatever food is available is consumed without second thoughts. The easiest solution in this solution seems to be fast food or processed food, which is available off the racks. This results in excessive consumption of salt, trans- fats and sugars, which are all anti - health agents. Health status of an individual primarily depends upon the quantity and quality of the food consumed-the right type and amount of food is important in meeting the nutritional needs of the body and fighting chronic